Media & Content Marketing for Nonprofits

21st Century Marketing Techniques Using 21st Century Technology

Our approach to nonprofit media marketing centers on passion. Every nonprofit we have helped initially emerged from a labor of love, most often derived from the passion of one individual. Over time, this passion attracted individuals sharing similar values surrounding the nature of the nonprofit's mission, and an organization was born.

Most nonprofits aspire to positively impact not only their local communities, but to some degree the world at large. However, these ambitions take measurable amounts of third-party financial backing to succeed. Prior to working with us, the difficulty faced by many of our nonprofit clients has been determining the most effective manner to broadcast their raison d'etre to potential financial supporters sharing similar values in the face of an increasingly competitive landscape vying for the same charitable dollar.

Our strategy to elevate each of our nonprofit clients above all others is to capture their organization's passion in video form and create an online presence designed to serve as a centralized distribution point for all forms of PR-related media. Specifically, we film our clients' special events, capturing key testimonials from supporters who attend these events, and subsequently build compelling cases for supporting these organizations packaged in easily consumed and highly leveragable digital assets.

We then integrate these web presences with chosen social media platforms to help remain relevant in the eyes of existing and prospective benefactors. By publishing up-to-date status-related content surrounding the affairs of the organization, benefactor engagement is increased and the organization's digital media assets are better leveraged across multiple social networks through social sharing.

Using content marketing in the manner above yields an extremely cost-effective nonprofit marketing strategy designed to increase engagement and extend the reach of the organization's marketing efforts, generally resulting in successfully garnering an increased share of charitable contributions.

Contact us today to discuss how we can help elevate your nonprofit above the fray using modern marketing techniques that attract people to your cause instead of drive them from it.

About Aaron J. Courtney

Aaron J. Courtney is the Director of Technical Production at CenterStage Media. He brings media production, marketing, web development, and graphic design skillsets to the firm. He began working with film cameras at age nine and has served in various media production & post production capacities for over 20 years. Connect with him on Google+ and LinkedIn and follow CenterStage on Twitter and Google+.

View all posts by Aaron J. Courtney →